Press Release - 28.04.2025

Innovation Living Group Secures the Future of Heritage Brand Hestbæk

Innovation Living Group has acquired the classic Danish furniture brand Hestbæk from Trekanten-Hestbæk A/S. With this strategic acquisition, the continued production of the well-known sofa beds is ensured – products that for more than 50 years have been synonymous with quality, functionality, and timeless Danish design.

Respecting the Design Legacy – Strengthened with New Energy

The Hestbæk brand will continue as an independent label within Innovation Living Group’s growing portfolio, which also includes Innovation Living A/S, Tenksom, and Scandinavian Upholstery. Moving forward, Hestbæk models will be produced and serviced at Innovation Living’s own facilities, ensuring that the products maintain their original identity and high level of quality.

CEO Morten Lind states:

“We are proud to continue Hestbæk with respect for the brand’s legacy and our customers’ expectations. We will preserve all the qualities in design and comfort, while adding our expertise and resources to strengthen the brand’s position for the future.”

Updated Classics Presented at Messe C

The renewed collection will be presented for the first time at Messe C. The iconic Hestbæk models will be introduced with selected updates, such as improved sleeping comfort with a mattress cover included as standard and an optimized frame construction. All improvements have been made with full respect for Hestbæk’s classic design tradition.

Enhanced Support for Retailers

At the same time, Innovation Living Group is investing in improved retailer support through the establishment of a professional image bank. This initiative will make it easier for retailers to present the Hestbæk collection optimally to potential customers.

Innovation Living Group looks forward to building on its partnerships with both existing and new customers, while continuing to uphold the tradition of high-quality Danish furniture craftsmanship.

For more information:
CEO Morten Lind
Mobile: +45 40 80 24 04